___________________________
10 Online Business Laws You Need to Know for Internet Selling
fter you’ve evaluated your online store idea and have a plan for product sourcing, it’s highly recommended that you research any restrictions and regulations that may affect you when opening an ecommerce store.
// Understanding these issues before you try to start selling online will help you plan wisely and save you time, energy, and money.
In this chapter, we’ll highlight some of the obstacles that may lie ahead for your business.
Many of these issues are just part of the cost of selling products on the internet, but some may come as a surprise.
Knowing about them ahead of time is the key to working through them.
1. Taxes.
First, know that every state and country has different expectations and standards when it comes to taxes.
That means you have to conduct some research and understand your target market.
// For instance, if your store’s demographic is located in the U.S., you’ll likely want to display your prices exclusive of tax. However, if your target market is Australia, where shoppers are accustomed to seeing all-inclusive prices, you’ll want to include tax.
Other issues are related to what you are selling and where you are selling it from.
For instance:
- If you are located in New York and want to sell clothing, know that clothing is taxed in your state.
- In Britain, value-added tax (VAT) applies to all non-essential goods.
- In California, items you sell in plastic bottles will carry a $0.11 recycling fee, on top of additional taxes.
To cover all your bases, talk to a tax professional or local tax authorities readily available to you.
These experts will be able to help you understand specific circumstances that may affect your product or business, give you insights on how you need to charge tax for your business’s location, and help you apply for necessities like a tax ID, as well as let you know if you qualify for sales tax exemption and resale certificates.
Keep in mind, too, that this information — and the regulations around it — are constantly changing.
This is just one of the many reasons why having a tax professional on hand or working with your local tax authority will be an important aspect of running a healthy business. Or, you can use an app to automate a majority of the process.
How to Conduct Your Competitive Analysis
Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify your competitors.
This chapter details a simple, easy-to-use process to help you complete a competitor analysis that discovers and keep tabs on other retailers in your space. This section will delve into the crucial steps of that process.
1. Identify your competitors.
Whether you want to admit it or not, your competitors are out there and they’re likely just as hungry as you are.
Afterward, you’ll be able to:
- Capitalize on their weaknesses and strengths to help start your business,
- Have a better understanding of the landscape and learn how to best position your business for success, plus
- Identify, understand and keep tabs on your competition so you never have to worry about them sneaking up behind you.
This process is known as competitive intelligence gathering.
Find Your Competitors
There are many ways to identify key competitors in your industry, but Google and Amazon will likely be where you begin your research.
Start with a simple search for your business name, product ideas and overarching business idea.
From there, explore your competitor’s digital footprint by looking into:
This may seem obvious, but many potential entrepreneurs don’t search for market data or surveys on their industry or specific business idea before launching.
- Content and social media,
- News mentions,
- Support threads and reviews, and
- Niche organizations and online communities.
Other resources you can use to dig up information on your competitors include Alexa, Keyword Spy, Hoovers, Ahrefs and ReferenceUSA.
Your ultimate goal at this stage should be to cast a wide net and get a comprehensive view of the competitive landscape.
Categorize Your Competitors
As you find competitors, you’ll want to categorize them into various levels, from primary competitors to those you still need to keep on your radar — like secondary and tertiary competitors.
Here is an easy way to categorize sellers in your industry:
- Primary Competition: These are your direct competitors, which means they’re either targeting the same audience or have a similar product — or both.
- Secondary Competition: These competitors may offer a high- or low-end version of your product, or sell something similar to a completely different audience. If you’re selling Timex watches, a secondary competitor might be a Rolex retailer.
- Tertiary Competition: This category includes businesses that are tangentially related to yours, and really comes in handy when you’re looking to expand your product catalog. These could be related products and services that are trending, as well as businesses that may be beneficial to partner with further down the line. For instance, if you sell jewelry, a tertiary competitor may sell gems and stones.
As you conduct your research, be sure to keep things organized in an easily accessible spreadsheet or database.
When documenting your competitors begin by tracking the basics:
- Name of store,
- Location,
- Mission statement,
- Product offering,
- Strengths and weaknesses of their business, and
- Category of competition.
2. Examine your competitor’s website & customer experience.
Once you’ve identified your competitors, you’ll want to analyze their websites.
To start, take a close look at the following items:
- How solid is their product photography? How do they display their products and help communicate details?
- How detailed are their product descriptions? What information do they include? What information is missing?
- Where are their calls to action throughout the online shopping experience? Are they obvious or do they get lost due to a poor color scheme or positioning?
- Are they trying to build an email list with a newsletter sign-up prompt? How prominent is it?
- Where are their social media icons positioned?
- Do they have a blog? How frequently do they post? What type of information do they tackle?
- Is their site optimized for mobile?
- What methods for contact do they offer? Do they have limited hours for phone support?
- How long does it take them to respond to email, live chat and contact form submissions?
- Do they have an abandoned cart saver feature? If so, at what cadence do they send the emails and what messaging is included?
- What information is included in their marketing banners and callouts? This may help you start uncovering their competitive positioning within the market.
- How frequently are they running promotions? What benefits do those promotions provide to their customers and potential shoppers, as well as their business?
Again, these are just to get you started.
Each website will be different depending on the market they are trying to reach and the products or services they are selling.
The goal here is to not only get a handle on their strengths and weaknesses (which can also be done with a SWOT analysis), but to help you start thinking as a dynamic business owner.
Also use tools like Ahrefs to gauge the amount of organic traffic your competitors are receiving.
It may show you opportunities to optimize your site for keywords that you’re currently not targeting.
From there, you’ll be able to identify your competitive advantage in the marketplace.
3. Identify your competitor’s market positioning.
By identifying your competitor’s positioning strategy, you’ll start to get a feel for your market’s demands and expectations.
Take a look at their website and marketing messaging and ask the following:
- What are customers really buying from them? Are they going for price? Experience?
- How are they differentiating their product from their competition?
- What features and benefits do they highlight the most in their marketing copy?
- In their opinion, what makes their product or service unique?
These questions will help you understand to whom your competitors are speaking and how they position themselves within the market, which will pay dividends as you work on how you’ll position yourself against or alongside them.
To gather as much information as possible, be sure to:
- Sign up for their newsletter: Get an understanding of their business and examples of communication, which say a lot about the competitive environment. If you’re interested in looking at their emails without signing up for a newsletter, consider a competitive email marketing monitor like MailCharts.
- Subscribe to and follow their blog: See what types of content they are covering and at what cadence.
- Follow them on social media: Get a feel for how they speak to and serve their customers.
- Purchase a product: Check out the product itself, but also note the time it takes to ship and how their packaging looks.
- Put an item in your cart and abandon the checkout process: Monitor whether or not they send an abandoned cart email series and note what language and structure they use for their emails.
4. Take a peek at pricing.
Your pricing strategy is going to be one of the most important aspects of your online business — and potentially a competitive advantage.
There are several factors to consider when setting prices for your products.
The best place to start is to look at how your competitors have priced their products. You’ll learn what your target market is willing to pay and get an understanding of what prices might work well for your business.
Be sure to look at their prices across a variety of channels, first Google and Amazon, as well as eBay and Alibaba (for the B2B sector).
// Your prices don’t necessarily have to be less than your competition.
Look at the information you gathered on market positioning and figure out what it is you’re actually selling to your customers.
Your target market may be willing to pay more for peace of mind, expedited shipping or just overall website experience.
Remember to consider all the research you’ve been completing around general startup and business costs as we’ve walked through in previous posts.
// You must maintain profitable margins in order to run your business. You cannot compromise in this arena.
5. Problem solve for shipping.
As with pricing, at this point in time, you’ll just want to gather intel as to how your competition handles shipping, as well as how they communicate expectations.
// Because shipping is a top reason for cart abandonment, having reasonable, competitive shipping costs is extremely important for your online store’s success.
If you can’t afford to set competitive shipping prices at the start, what little things can you offer or do differently to set yourself up for success? Some ideas include:
- Personalization.
- Gift cards.
- Giveaways on social media.
- Tiered loyalty program.
- Offer exceptional customer support.
6. Take a temperature check with reviews.
Honesty is the best medication – and the #1 testament to customer satisfaction.
Take the time to find as many reviews of your competitors as possible, including everything from product reviews on their website to business reviews on social media to comments left on their blog.
Get a temperature check from their audience as to how healthy and client-centric their business is and decide if it’s a strength or weakness you can capitalize on.
// You may see an opportunity to let your customer service shine above the other players in your competitive environment.
If you find a lot of reviews on a product similar to one you’ll sell, it’s a good sign that people are interested in buying it.
If the reviews are from customers who aren’t happy with the service provided, the condition in which the product arrived, or the product quality, those could be ways to help differentiate your business.
7. Review social media.
With social media on the rise, it’s essential your business capitalizes on the opportunity to outshine your competitors on leading platforms — like Instagram and Facebook.
Looking at your competitors’ social media accounts has multiple benefits.
If they have many followers, and especially if they are actively engaged, it’s a good sign that there is a market for your products.
Plus, you’ll get a good idea of how customers feel about their business, and see what works well and what doesn’t for engaging with your own client base.
Of course, if a competitor does social really well, it also means that you’ll need to step up your game and come up with a new way of engaging your market — or possibly choose a different mix of customers all together.
If your competitors don’t have a decent following, it could indicate that the market is weak, your target market doesn’t use social media, or simply that there is room for your business to take the lead in engaging with customers.
Take a look at all of the social media channels you can think of — including Pinterest, Facebook, Instagram, Snapchat, Reddit and Twitter — and ask:
- What is their social media presence like overall?
- Which social media channels do they use the most?
- How do they speak with their client base?
- How often do they interact with their following?
- How frequently do they post something new?
- Which social media channels are they missing? Is there opportunity for you there?
- What are they posting?
- What percentage of the posts are about their business?
- What percentage is solely meant to increase engagement or gain followers?
Last but not least, check out some alternative social channels as well.
While digital communities are thriving, offline touchpoints also serve as great indicators of the engagement of a brand’s community. If one of your competitors is hosting a local event, attend and see firsthand what customers value and support.
8. Use these bonus items and tools for competitive analysis.
- Get the gritty details: Want to know how long your competitors have been in business? How about the date they registered their domain, their contact information, server statistics and more? Check out WHOis.net.
- See if they’re hiring: Find out what positions they’re hiring for, if any. This can indicate the health of the business, plus give you a feel for the company culture.
- Find out about funding: Are they seeking additional funding? This can tell you how well they’re doing and give you ideas on how to position yourself. Be sure to look on Crunchbase for their investment portfolio. Also, check out places like Indiegogo and Kickstarter.
- Stay updated: Google Alerts will send you email updates based on keywords. Setting up alerts for your competitors in addition to your own business will help you keep up with any news you need to know. Also set up alerts for industry terms to monitor new market developments that could affect your business.
Remember, regularly performing a competitive analysis doesn’t mean you need to watch your competitors like a hawk or let them keep you up at night, but you should keep tabs on how their businesses are changing and watch for new challengers in your space.
The goal for your business should be to always be one step ahead. These competitive analyses will serve as a key factor when you’re creating strategies to dominate the market.
- What is their social media presence like overall?
- Which social media channels do they use the most?
- How do they speak with their client base?
- How often do they interact with their following?
- How frequently do they post something new?
- Which social media channels are they missing? Is there opportunity for you there?
- What are they posting?
- What percentage of the posts are about their business?
- What percentage is solely meant to increase engagement or gain followers?
Last but not least, check out some alternative social channels as well.
While digital communities are thriving, offline touchpoints also serve as great indicators of the engagement of a brand’s community. If one of your competitors is hosting a local event, attend and see firsthand what customers value and support.
// With all this information, you can put together a competitive strategy that highlights your strengths — which generally align with weaknesses from your competition.
Now you’re one step closer to claiming market share and growing sales.
Now, let’s learn how to identify your target market and begin promoting your business to potential customers.
Chapter 3. How to Conduct Online Market Research
OR
Chapter 5. 10 Online Business Laws You Need to Know for Internet Selling
TABLE OF CONTENTS
How to (Realistically) Start an Online Business That (Actually) Grows in 2020
| Chapter 1 How to Find the Perfect Products to Sell Online |
How to Evaluate Market Viability for Your Products |
|
How to Conduct Online Market Research |
How to Conduct a Competitive Analysis for Your Online Business |
| Chapter 5
10 Online Business Laws You Need to Know for Internet Selling |
Chapter 6
How to Identify and Analyze Your Target Market in 2020 |
| Chapter 7
How to Source and Manufacture Products for Your Online Business |
Chapter 8
Choosing The Right Ecommerce Platform For Your Business |
| Chapter 9
59 Productivity Hacks for Online Small Business Owners |
Chapter 10
How to Create, Setup, and Launch a Profitable Online Store (Seriously) |
| Chapter 11
Driving Traffic to Your Online Store |
Chapter 12
Next Steps After The Sale: Your Guide to Small Business Shipping |
| Chapter 13
Measuring Success: Analytics |
Chapter 14
Time To Grow: The 5 Things To Consider When Scaling Your Online Business |
| Chapter 15
17 Tips For Online Small Business Owners |
by DOLCE LIBERTA. More than a Bikini!
_________________________________________________________________________________________________________
Related article:
The Ultimate Guide on How to Start an Online Business
__________________________________________________________________________________________________________
Misty Giulio T.
Major thanks for the article. Thanks Again. Keep writing.
Madella Dew
Some real prize content on this website saved to favorites.
kippie auistin
This is a truly important post. Thanks for posting this.
GIL ZANE
I do accept as true with all of the ideas you have introduced in your post.
CAROL J
One needs 3 things to be truly happy living in the world: something to do, someone to love, something to hope for.
Fidela Emmet
Good post! We will be linking to this great article on our site. Keep up the good writing.
MEGAN TITO
Make sure you take full advantage of every second you spend on the field to improve your soccer playing technique.
DELORIA F
I always emailed this weblog post page to all my associates, as if like to read it next my friends will too.
Constanta Klaus Craig
I visit day-to-day some blogs and sites to read articles or reviews, but this weblog offers quality-based content.
Berri Noland Shelman
I every time used to read articles in newspapers but now as I am a user of the internet so from now I am using net for articles or reviews, thanks to the web.
CHARRITA D
Simply wanna input that you have a very nice internet site, I the style it really stands out.
Agnes Ermanno
Ahaa, its good discussion regarding this article at this place at this blog, I have read all that, so now me also commenting here.
ANGIE MICAH
Very good article! We are linking to this particularly great post on our site. Keep up the good writing!!!
Cal Avigdor M.
Hurrah! At last I got a webpage from where I know how to truly obtain useful facts concerning my study and knowledge!
Stacee Krisha
I am sure this piece of writing has touched all the internet people, its really really nice piece of writing on building up new website.
RUTH LEONHARD
Enjoyed every bit of your blog post. Much obliged.
HECTOR I
Hello. This article was really fascinating, particularly because I was browsing for thoughts on this topic last couple of days. Janna Barny Latrena
MICHAEL CURLEY
Very good post. I will be facing some of these issues as well.. Willette Gale Polard
Online Geek Recluter
This design is wicked! You obviously know how to keep a reader entertained.
watch
This paragraph will assist the internet people for creating new weblog or even a blog from start to end. Dido Adolphus Faxen
Klaudia Bunn
Hello mates, its great piece of writing regarding educationand entirely defined, keep it up all the time.
ARACELI
Hi to all, how is everything, I think every one is getting more from this
website, and your views are nice in support of new people.
CELINDA K.
What’s up, I log on to your new stuff regularly. Your writing style is awesome,
keep up the good work!
Ervin Meldrum
Thanks to my father who stated to me about this website, this weblog
is genuinely remarkable.
Denny Waltz
Valuable information. Lucky me I discovered your website
by chance, and I’m surprised why this coincidence didn’t took place in advance!
I bookmarked it.
CRISTINA BELL
Great site you have here.. It’s hard to find quality writing like yours these days.
I seriously appreciate people like you! Take care!!
SHELLY LENK
Definitely believe that which you said. Your favorite reason appeared to be on the net the simplest thing to be aware of.
I say to you, I definitely get irked while people
consider worries that they just do not know about.
You managed to hit the nail upon the top and also defined out the whole thing
without having side effect , people can take a signal.
Will likely be back to get more. Thanks
alice white
Very nice post. I just stumbled upon your blog and wished to say that
I’ve really enjoyed surfing around your blog posts. In any
case I’ll be subscribing to your feed and I hope you write again soon!
satılık yavru köpek
It’s an remarkable post in support of all the internet users;
they will get advantage from it I am sure.
JULIO ESPINOZA
Its like you read my mind! You seem to know a lot about
this, like you wrote the book in it or something.
I think that you can do with a few pics to drive the message home a
little bit, but instead of that, this is magnificent blog.
A fantastic read. I’ll definitely be back.
SATIN I
This piece of writing gives clear idea for the new users of blogging, that genuinely how to do blogging and site-building.